Ilkka Group offers marketing, technology, and data services. Ilkka Group has one reporting segment, Marketing and technology services segment.
The marketing and technology services segment consists of Liana Group’s operations including Evermade Oy and Ungapped AB and also on 29 November 2024 acquired Rootfon Oy (”Profinder”) and its subsidiary Leadventure Oy’s operations as well as marketing service companies Myynninmaailma Oy and MySome Oy. The companies in the segment provide marketing, technology and data services.
Ilkka Oyj offers its subsidiaries financial, investment, human resources, development, information management and real estate services.
The group’s services are provided by approximately 330 marketing and technology experts. Together we are Ilkka.
The group also includes companies I-print Oy, Festalia Oy (previous name somessa.com Oy Ab), the property Oy Seinäjoen Koulukatu 10 and the associated companies Arena Partners Oy (45,16%) and Kaleva365 Oy (35% ownership).
Changes in Ilkka Group
- On 3 April 2025 Ilkka and Kaleva signed a share exchange agreement according to which the companies will merge their media businesses. The transaction was carried out as a share exchange, in which I-Mediat Oy, subsidiary of Ilkka Oyj, was passed fully into Kaleva365 Oy’s ownership. As the outcome of the transaction, Ilkka Oyj owns 35% of Kaleva365 Oy, of which Kaleva Oy owns the remaining 65%. The merger will strengthen regional media and ensure the continuity of reliable, high-quality, independent regional news media. The transaction will also enable sufficient investments in the development of digital media.
The transaction clarifies Ilkka Group’s strategic direction. Going forward, Ilkka will be more strongly a group offering marketing, technology, and data services to more than 5,000 corporate clients in Finland as well as internationally. The closing of the transaction was completed on 30 April 2025. The transferred media business continued to operate as part of Ilkka until the execution of the transaction. Ilkka reports the media business as a discontinued operation. After the completion of the transaction, Kaleva365 Oy will be reported as an associated company. - Ilkka Oyj has acquired the entire share capital of Rootfon Oy (“Profinder”) through a transaction concluded on 29 November 2024.
- Ilkka gave up the influencer marketing with a business deal made on 23 April 2024. Passiofy Oy bought somessa.com Oy Ab’s influencer marketing business.
- Ilkka gave up printing services with a business deal made on 29 December 2023. PunaMusta Oy bought the printing business of I-print Oy. I-print’s printing business was transferred to PunaMusta Oy from January 1, 2024.
Ilkka Group’s locations on the map
The Group also includes associated companies Arena Partners Oy (45.16%) and as of 30 April 2025, Kaleva365 Oy (35%). In connection with the Group’s media business arrangement, it was agreed to sell the Hilla Group Oyj shares owned by Ilkka Oyj to Kaleva365 Oy after the share exchange was completed. Hilla Group Oyj (29.52 %) was consolidated as an associated company until Ilkka Oyj sold the Hilla Group Oyj shares on 7 May 2025.
Ilkka has a significant stake in Alma Media (10.9% stake). The holding is reported in non-current financial assets.
The Series I shares of Ilkka Oyj were listed on the Helsinki Stock Exchange in 1981 and have remained listed ever since. The Series II shares have been listed since their issue in 1988, and on 10 June 2002 they were transferred from the I List of the Helsinki Stock Exchange to the Main List. At present, the Series II shares of Ilkka Oyj are listed on the Nasdaq Helsinki List, in the Consumer Services sector, the company’s market value being classified as Small Cap. The Series I shares are listed on the Pre List.