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Ilkka Group

Ilkka is a marketing and technology company.

We offer professional, data and technology services in digital marketing and communications.


Ilkka has changed from a media company to a marketing and technology group.

Ilkka is established 1906. For over a century, Ilkka has navigated change, and that experience shapes how we move forward today.

Ilkka has grown strongly in recent years in line with his strategy. Over the past seven years, we have made more than ten acquisitions to grow, develop and focus our business. We are now a completely different group than before.


Ilkka’s business consists of leading brands in their respective fields.

  • MySome is Finland’s leading social media marketing expert agency and growth partner in a social media.
  • Myynninmaailma is a trendsetter in B2B marketing and strategic marketing partner.
  • Profinder offers Finland’s most comprehensive data for increasing sales and is a leading expert in data-driven sales and marketing.
  • Liana is a pioneer in marketing and communications technology and one of the largest players in its field in the Nordic region.
  • Ungapped is Sweden’s leading player in its field and a trusted supplier of communications and marketing technology.

The group’s services are provided by approximately 330 marketing and technology experts. Together we are Ilkka.

Ilkka Group has two reporting segment:

  • Professional Services
  • Data and Technology

The Professional services segment consists of Evermade’s, MySome’s and Myynninmaailma’s operations.

The Data and technology segment consists of Liana Group’s operations including Ungapped AB and also on 29 November 2024 acquired Rootfon Oy (”Profinder”) and its subsidiary Leadventure Oy’s operations.

Ilkka Oyj offers its subsidiaries financial, investment, human resources, development, information management and real estate services.

The group also includes companies I-print Oy, Festalia Oy (previous name somessa.com Oy Ab), Kiinteistö Oy Seinäjoen Koulukatu 10 and the associated companies Arena Partners Oy (45,16%) and Kaleva365 Oy (35% ownership).

Changes in Ilkka Group

  • On 3 April 2025 Ilkka and Kaleva signed a share exchange agreement according to which the companies will merge their media businesses. The transaction was carried out as a share exchange, in which I-Mediat Oy, subsidiary of Ilkka Oyj, was passed fully into Kaleva365 Oy’s ownership. As the outcome of the transaction, Ilkka Oyj owns 35% of Kaleva365 Oy, of which Kaleva Oy owns the remaining 65%. The merger will strengthen regional media and ensure the continuity of reliable, high-quality, independent regional news media. The transaction will also enable sufficient investments in the development of digital media.

    The transaction clarifies Ilkka Group’s strategic direction. Going forward, Ilkka will be more strongly a group offering marketing, technology, and data services to more than 5,000 corporate clients in Finland as well as internationally. The closing of the transaction was completed on 30 April 2025. The transferred media business continued to operate as part of Ilkka until the execution of the transaction. Ilkka reports the media business as a discontinued operation. After the completion of the transaction, Kaleva365 Oy will be reported as an associated company.
  • Ilkka Oyj has acquired the entire share capital of Rootfon Oy (“Profinder”) through a transaction concluded on 29 November 2024.
  • Ilkka gave up the influencer marketing with a business deal made on 23 April 2024. Passiofy Oy bought somessa.com Oy Ab’s influencer marketing business.
  • Ilkka gave up printing services with a business deal made on 29 December 2023. PunaMusta Oy bought the printing business of I-print Oy. I-print’s printing business was transferred to PunaMusta Oy from January 1, 2024.

Ilkka Group’s locations on the map

The Group also includes associated companies Arena Partners Oy (45.16%) and as of 30 April 2025, Kaleva365 Oy (35%).  In connection with the Group’s media business arrangement, it was agreed to sell the Hilla Group Oyj shares owned by Ilkka Oyj to Kaleva365 Oy after the share exchange was completed. Hilla Group Oyj (29.52 %) was consolidated as an associated company until Ilkka Oyj sold the Hilla Group Oyj shares on 7 May 2025.

Ilkka has a significant stake in Alma Media (10.9% stake). The holding is reported in non-current financial assets.

The Series I shares of Ilkka Oyj were listed on the Helsinki Stock Exchange in 1981 and have remained listed ever since. The Series II shares have been listed since their issue in 1988, and on 10 June 2002 they were transferred from the I List of the Helsinki Stock Exchange to the Main List. At present, the Series II shares of Ilkka Oyj are listed on the Nasdaq Helsinki List, in the Consumer Services sector, the company’s market value being classified as Small Cap. The Series I shares are listed on the Pre List.

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