Ilkka Group offers marketing, communications, data and technology services, as well as media services. Ilkka Group has two reporting segments. Marketing and technology services segment and media services segment.
The marketing and technology services segment consists of Liana Group’s operations including Evermade Oy and Ungapped AB and also on 29 November 2024 acquired Rootfon Oy (”Profinder”) and its subsidiary Leadventure Oy’s operations as well as marketing service companies Myynninmaailma Oy and MySome Oy. The companies in the segment provide marketing, technology and data services.
Group’s media services segment consists of the publishing company I-Mediat Oy. I-Mediat Oy publish the regional newspaper Ilkka-Pohjalainen, five local newspapers (Viiskunta, Komiat, Järviseutu, Suupohjan Sanomat and Jurvan Sanomat) and two free sheets (Vaasa and Epari), including the online and mobile services of these papers.
The parent company Ilkka Oyj is responsible for the Group’s management as well as strategic planning and developing together with its subsidiaries. In addition Ilkka Group also include I-print Oy, Festalia Oy (previous name somessa.com Oy Ab) and property company Kiinteistö Oy Seinäjoen Koulukatu 10.
Changes in Ilkka Group
- On 3 April 2025 Ilkka and Kaleva have signed a share exchange agreement according to which the companies will merge their media businesses. The transaction will be carried out as a share exchange, in which I-Mediat Oy, subsidiary of Ilkka Oyj, will pass fully into Kaleva365 Oy’s ownership. As the outcome of the transaction, Ilkka Oyj will own 35% of Kaleva365 Oy, of which Kaleva Oy owns the remaining 65%. The merger will strengthen regional media and ensure the continuity of reliable, high-quality, independent regional news media. The transaction will also enable sufficient investments in the development of digital media.
The transaction clarifies Ilkka Group’s strategic direction. Going forward, Ilkka will be more strongly a group offering marketing, technology, and data services to more than 5,000 corporate clients in Finland as well as internationally. The realisation of the transaction is contingent on the fulfilment of customary terms and conditions. The closing of the transaction is expected to take place by 30 April 2025. The media business to be transferred will continue to operate as part of Ilkka until the execution of the transaction. Ilkka will report the media business as a discontinued operation. After the completion of the transaction, Kaleva365 Oy will be reported as an associated company. - Ilkka Oyj has acquired the entire share capital of Rootfon Oy (“Profinder”) through a transaction concluded on 29 November 2024.
- Ilkka gave up the influencer marketing with a business deal made on 23 April 2024. Passiofy Oy bought somessa.com Oy Ab’s influencer marketing business.
- Ilkka gave up printing services with a business deal made on 29 December 2023. PunaMusta Oy bought the printing business of I-print Oy. I-print’s printing business was transferred to PunaMusta Oy from January 1, 2024.
The influencer marketing transferred to Passiofy Oy from 23 of April 2024
Ilkka Group’s locations on the map
In 2024, the Group employed a total of around 500 content production, marketing, information and technology experts.
The Group also includes associated companies Arena Partners Oy (45,16 %) and as of 29 October 2021, Hilla Group Oyj (29,52 %). Alma Media Oyj (27.30 %) was consolidated as associated company until Ilkka Oyj sold 16.4 % of Alma Media Oyj’s shares on 16 November 2018. Following the sale Ilkka Oyj owns 10.9 % of Alma Media’s shares. In accordance with IFRS rules, a business area that has been divested should be reported under discontinued operations. The divested Alma Media holding was therefore reported as discontinued operations in the financial period 2018 and its comparison periods. The remaining holding is reported in non-current financial assets.
Arena Partners Oy is a digital business development and production company jointly owned by five provincial newspaper companies. Hilla Group Oyj is a media group whose business areas include publishing and distribution services, advertising and marketing services as well as software and digital services.
The Series I shares of Ilkka Oyj were listed on the Helsinki Stock Exchange in 1981 and have remained listed ever since. The Series II shares have been listed since their issue in 1988, and on 10 June 2002 they were transferred from the I List of the Helsinki Stock Exchange to the Main List. At present, the Series II shares of Ilkka Oyj are listed on the Nasdaq Helsinki List, in the Consumer Services sector, the company’s market value being classified as Small Cap. The Series I shares are listed on the Pre List.