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Values and Strategy 2024-2026

Ilkka Group has grown strongly in recent years in accordance with its strategy. Our businesses have expanded from a traditional media and printing house to marketing and technology services. We will invest in growth in the future as well.

Ilka’s strategy 2024-2026 takes into account the renewed and grown group.

Our mission

United by information

Our vision

Ilkka is the most effective partner for marketing and sales and a growing digital media house.

Our values


Cornestones of success

Encouraging responsibility and nurturing an agile culture are essential parts of our sustainable business model as a responsible publicly-listed company. A clear governance model enables simpler structures and effective collaboration.

Seamless collaboration, daily interactions, knowledge sharing, and unified practices translate to improved outcomes for our customers.

Responsible data management, data processing and the use of AI are critical for sustained future success. We use data to make decisions that serve our clients’ best interests.

Our success is rooted in empowering and motivating our skilled workforce. We offer fulfilling work and opportunities for continuous growth.

Our growth is anchored in delivering a superior customer experience and building a scalable business. Innovation across companies and within the business generates fresh opportunities. ”This innovation will be at the heart of our operations in the new strategy.” We pursue growth through strategic business moves as needed.

We are committed to profitability goals and the measures to support them. Our aim is to build a scalable business while relinquishing unprofitable ventures

Growth and profitability

We will drive both organic and inorganic growth.

Annual growth rate in Group’s digital net sales over 10 %

Adjusted operating profit from the Group’s own operations 10 %

Equity ratio at least 40 %